In recent years, Facebook has become a dominant social networking platform. It is the most popular website in the world, with over two billion users. That is almost half of humanity using Facebook!
With so many people using Facebook, it has become increasingly difficult to manage all the different people using it. For example, it is impossible to keep track of all your friends’ posts unless you have an algorithm doing it for you.
Another hard thing to do on Facebook is managing Groups. With the new update making it harder to find Groups, it is also harder to interact with them. This can cut down on groups that support your interests and businesses that advertise on Facebook.
Being able to comment on a post was once a feature that was easy to do but now requires some work arounds.
The reasons why Facebook does not allow comments
There are a few reasons why Facebook does not allow comments on photos. The first is because of privacy settings. If a photo is set to private, then other users cannot see it, let alone comment on it.
The second is because of the lack of a post option for photos. Since photos can only be posted as stories or timeline posts, there is no way to add a comment section.
The third reason is to reduce spam and inappropriate content. Since comments can be made on any post, spam accounts can try to advertise their page or product by putting a photo and saying something like ‘buy this’ or ‘this is great’. This would not be very appropriate, so Facebook simply does not allow it.
The fourth reason is to promote their new feature, stories! By not having comments on photos, people are more likely to try out the story feature which seems to be doing quite well.
Other sites that do not allow comments
There are many other sites that do not allow comments on posts. These sites either do not have an official comment feature or have it, but it is disabled.
Some of these sites include Twitter, Tumblr, and Instagram. While these social media platforms do not allow comments, they do have their own blog functions. If you are interested in making content on those platforms, then try making your own!
The reason for not allowing comments on posts could be due to privacy settings. Since all posts are public by default on Facebook, people may make inappropriate comments on other people’s posts. This could get pretty nasty and cause some drama within the community.
By removing the ability to comment, this reduces the chance of that happening and reduces stress for users. It is up to you as an individual if you want to receive feedback from others via comments or not.
The reasons why other sites do not allow comments
Other sites have abandoned the ability to comment on posts for similar reasons as Facebook. Some of these sites include YouTube, Twitter, and Wikipedia.
YouTube has stopped commenting on videos due to spam and poor quality comments. Spam is advertising for a product or service so that people will view or buy it.
Poor quality comments are negative comments that do not contribute to a civil discussion. These are banned due to creating a hostile environment for viewers.
Twitter has limited the amount of characters users can post so they cannot make long comments like this article. This was done to promote short, concise conversations.
Wikipedia has blocked the ability to add comments due to vandalism, or malicious changes, of pages. Having the ability to comment can lead to bad information being spread which is why they have limited it.
These sites have found ways to limit the spread of misinformation and harassment through limiting the ability to comment on posts.
Comments can get messy
Comments can be the source of many Facebook controversies. While allowing comments on posts may seem like a harmless option to have, it can backfire quickly.
Posts with open comments can get very political and emotional. People can get very aggressive in their comments, making it a messy place to be. Even if the post is not politically oriented, people may still add their own opinions.
Since there is no way to control what people say in the comments, this option is only good for people who don’t care about that stuff.
If you are a business owner who does not want crazy conversations about your products or services, then do not allow comments on your posts!
Bianca Jones is a digital marketing strategist who operates the page Social Media Examiner. She told Business Insider that she has never allowed comments on her posts because she wants to control the conversation about her content.
People might say something offensive
Although the main reason people disable comments is because they don’t want people to be able to comment, there are other reasons as well.
For example, Facebook page owners may not want to take the time to manage comments on their page, so they simply disable them.
Likewise, individuals might disable comments so they don’t have to deal with the potential influx of Comments- which can be time consuming to manage.
Unfortunately, this also means that people who might have meaningful things to say cannot contribute to the discussion. There is no dialogue or conversation taking place- just posting.
If you are a business and you don’t want negative feedback or criticism, then disabling comments is a good way to prevent this from happening.
It’s just easier to share instead of commenting
While it may seem like a small thing, the lack of ability to easily comment on Facebook can have a big impact.
Many users just don’t feel like they can comfortably share someone‘s post or comment on it. It feels awkward to have to enter that extra step to get to the same place.
Since sharing comes down to two simple steps, it’s easier to do it without having to go through that third step.
Since you cannot directly comment on posts, you may be less likely to engage with them at all. If you do not see any opportunities to engage with a post, why would you bother? You may just decide to skip it altogether.
This could lead to less exposure for posts, which in turn leads to less engagement and shares. Less engagement and shares means the post does not get pushed around as much and has lower reach.
Commenting requires more effort on part of user
Although this feature has been around for a while, curating comments on Facebook is a new feature. As of March 2019, you could not comment on other people’s posts unless they were family or friend posts.
Facebook limited comments to only people you knew to prevent spam and targeted ads. This also discouraged engagement as it was harder to comment on posts.
The idea behind curating comments is to make it easier for people to engage with your post by collecting their comments in one place. This makes the post more interactive and engaging, drawing more attention to it.
By having all the comments in one place, it is also easier to manage and respond to them all. Instead of having to find and respond to each individual comment, you can reply to the general message in the curated comment section.
However, there is a risk that some negative or inappropriate comments may be left unanswered.
Sites need to maintain a positive appearance
In addition to maintaining your own online reputation, sites need to maintain a positive appearance overall.
If every comment on a website was negative, then people would stop visiting the site due to the negative experience. People like to visit sites that make them feel good, and that are easy to use.
Facebook is no different! People want to spend time on the site and feel good about doing so.
Decreasing political content is just one of the many ways they try to maintain a positive experience for users. The other reasons include preventing bullying and harassment, protecting users’ privacy, and keeping fake accounts down.
Bullying and harassment can be hard to detect, but once it is found, sites have protocols in place to take care of it. Having policies against bullying and harassment helps prevent it on the site.