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Unconventional Advertising Channels For Small Business Growth

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  • 6 min read

As humanity becomes more technologically advanced, there is a growing need for advanced technology. This requires expensive training and licensing, making it difficult for most to earn money by using technology only.

Some people find that using advertising as a marketing channel for small businesses is a good way to develop relationships and influence your customers and potential customers.

For example, if a consumer buys a $100 item off the internet but sees an ad for a $20 item on Facebook, the person might be more likely to buy the new item because of the extra dollar.

Other people use advertising as a way to test new products or methods before they are released to the public.

Twitter advertising

While traditional advertising channels like print, television, and the internet remain important for growing your business, they are limited in their ability to reach your target audience.

The majority of your customers that see your ad on television or in a catalog or magazine are going to learn about you through this channel.

With the explosion of Twitter, you have a chance to directly engage your audience and test out your products or services. You can also gather valuable feedback from your customers before launching an expanded product line.

Many small businesses use the microblogging service as their primary advertising channel. It is free, easy to use, and takes just a few minutes to set up and start posting.

You must be careful not to spam your followers, but being active in #textchat is way more noticeable than flooding them with messages.

Facebook advertising

Not all ads on Facebook are created equal. There are several channels for companies to use their adspace in for small business growth.

Many people have noted the rise of the fad seller on Facebook, and that well-known channel has continued to thrive. By placing a neutral sponsored post or announcement, your business can gain exposure quickly!

The old method of running a website is still popular among some users, as it can give you direct access to potential customers without using a pay-model.

ςاخبار: The old way to grow your business is by using the traditional advertising channels. However, both size and cost-per-click (CPC) have dropped off in recent years, which makes them more attractive options for small businesses looking to grow their business.

Instagram advertising

With the explosion of social media recently, small business owners have a harder time focusing on their marketing. It has to be quality rather than quantity!

The problem is that most small businesses have little or no Instagram account. There are hundreds of followers, but not fans. Unless you run a commercial, you are non-existent.

However, this does not have to be the case!

You can create a fan base by being selective about your products and services and posting only when your customers request you to do so. By being patient with your users, they will come back more often!

By being patient with your users, they will come back more often!

Using instagram as a non-commercial way to grow your business is gaining popularity among businesses however. In fact, millions of people use the app for just fun every day! Due to this growth however, companies are coming into play to put quality content and advertisements for their products and services.

Email marketing

While traditional advertising has become harder and harder for most companies to implement, unconventional advertising channels such as email marketing still offer small businesses a way to grow.

Like conventional marketing, email marketing requires planning and strategy. However, the depth of planning and strategy can be far greater due to the shorter timeline of an email.

This can be used in campaigns that go out Quarterly, Semi-Yearly, or Yearly. Email marketing is also not as susceptible to market trends or public relations efforts, making it more authentic and meaningful.

As the campaign goes out into the public realm, it can easily backfire or be misconstrued by potential clients.

SlideShare marketing

SlideShare is a large company that makes its content easy to access and share. They offer a free version, which provides only the ability to embed the slide, not any text or formatting. The paid version does have some formatting and embedded text.

The main difference between the free and paid versions is how you embed the content. The paid version allows you to add images, tables, and other content.

Using SlideShare is just adding your content. You do not need to be a server or have special software installed to run this tool. Anyone with an internet connection and a graphics Programs like Adobe Photoshop can create slides!

The best part about using SlideShare for marketing is that it does not require any technical skills.

Pinterest marketing

A simple way for a small business owner to grow their business is by using the popular Pinterest network as a marketing channel. There are thousands of pins that feature businesses and their products, making it easy to search and select an appropriate one for you.

To maximize the effectiveness of this channel for business growth, however, you must create and manage your pins with quality. That means creating great titles and posts, sharing them properly, linking to them appropriately, and including some pictures or video if needed.

It also means being careful about what pins you post too- some are more controversial than others. If you think someone might accuse you of trying to rip off or violate someone’s trademark on something you sell, then keep that in mind when designing your pins.

Finally, being creative with your pinning is key- do not sit back and expect people to share your pins with others because they do not meet the quality necessary.

Upleap marketing

Upleap marketing is a channel that focuses on up-and-coming artists. By using Upleap, established artists can offer their services to the public for free, giving new artists the opportunity to build their careers through this method.

Using Upleap allows for small business owners and recruiters to build a leg up on competition by offering free marketing space to talented creators. It also helps grow your brand by exposing new consumers to your content.

To use Upleap, an artist uploads a profile picture, an elevator pitch, and some basic details about themselves. Then, they receive hundreds of requests from people who want to work with them but do not want to pay because of the limited amount of space they have.

Facebook Messenger marketing

Now, instead of spending money on traditional media such as newspapers, television, and internet sites, your small business can use messenger marketing channels.

As opposed to sending out mass emails, which are monitored and archived by recipients, telephone and email marketing campaigns are reviewed and acted upon at a future date. This is how businesses use Facebook as their medium for marketing.

By taking the time to be active on both Facebook and Twitter your small business can grow its following and audience. By posting links and sending messages you can go far with this.

Since this application is only used on mobile devices it also helps keep your small business top of mind as well.

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