Celebrities have a significant impact on the fashion world. They promote fashion brands and products through endorsements and their own wardrobe collections.
They also spark trendsetting style trends with their dress selections and public appearances. For example, celebrities often wear long t-shirts or sweatshirts as outer garments, making them popular again.
Similarly, the way they dress their tresses or pull off a certain look can be replicated and become the new trend. For example, layered hair with flipped-up ends or braids has become very popular after seeing it on celebrities like Lady Gaga and Kendall Jenner.
With celebrities having such an influence on fashion, it is important to have good style icons that promote positive body image and diversity.
Celebrity fashion influences are powerful
Celebrities shape fashion trends by promoting particular looks or looks they like. They do this through their Instagram accounts, wardrobe showcases, and/or direct influence.
By posting photos or videos of particular looks or outfits, they spread the word about what is fashionable. Their followers may then try to replicate these looks or outfits.
Celebrities also direct their fashion fans to stores and brands they like and wear. This further promotes these brands and increases sales which helps fuel the industry.
Studies have shown that people spend more money on fashion when there are more celebrities promoting it. More people are looking to celebrities for style inspiration and are buying more clothes, makeup, and accessories to look the part.
As the influence of celebrities on fashion is so strong, it is important to be aware of what ‘looks’ are acceptable and what are not.
Look to celebrities for inspiration
While fashion icons like Rihanna, Victoria Beckham, and Kanye West have made a significant impact on celebrity style, it is important to note that they do not set fashion trends.
They take inspiration from other styles and make them their own. You can do this too!
Celebrities are inspired by different things. Some study fashion in school or take courses to learn about garment design. Others have personal stylists or buy lots of high-end brands to build a collection. Still others just look at what outfits make them feel the most confident and jump out in them.
Studying celebrity style is a way to learn more about fashion without having to be a professional designer.
Consumers trust celebrities
Because celebrities are perceived as fashion leaders, their influence is significant. Many admirers look to celebrities for fashion inspiration and shopping tips.
It’s clear that many celebrities have their own stylists, so it is apparent that they have some knowledge of fashion. However, many celebrity outfits are created by PR teams instead of individual designers.
How can you tell the difference? Some PR teams use cheaper materials to make their client’s outfits, so that they can be photographed in them and spread the word about their brand.
Celebrities also tend to stick to certain brands, which may be because of sponsored ads or personal preferences. Some even have their own brands they endorse or are sponsored by, so it is easy for them to get gear.
Style icons are important for consumers
Fashion icons are typically celebrities that
utilize very trendy fashion styles and/or showcase their own fashion style. They
often showcase their own style by sharing photos of themselves in outfits or selfies
where they pose in different outfits. These icons bring new looks into the spotlight and
As we see more of these iconic looks, either in real life or on the red carpet, we start to see how they fit into our wardrobe and what pieces we need to recreate them.
As celebrities are starting to become influencers themselves, we are seeing a transition from traditional fashion icons to celebrity style icons. Some of these new “icon” celebrities include Kim Kardashian, Beyonce, and Ariana Grande. All of these celebrities have some form of fashion related content on their accounts.
Consumers want to look like their style icons
Celebrities are huge influences on fashion. Many people want to look like their favorite movie stars or fashion trendsetters.
Celebrities set many of the fashion trends. Their red carpet looks often spark new hairstyle trends and their wardrobe selections often inspire people to dress like them.
The way celebrities dress also has a significant impact on consumer behavior. Many consumers want to look like their icons and buy the same brands they do.
How they wear a brand or how they showcase a particular item on their social media can even boost sales. If someone sees a celebrity wearing a piece of clothing or with a product on their Instagram, then they might go and buy it too!
Overall, consumers want to look good and resemble celebrities that they like. This fact about humans shows just how much of an impact fashion has on us all.
Consumers want to wear the same clothes as their style icon
With the rise of social media, celebrities have a larger influence on fashion than ever before.
Many celebrities are fashion-iconified for their frequent red carpet appearances or for their own fashion line. For instance, Kendall Jenner is iconic for her high-fashion looks on the red carpet and her namesake cosmetics line.
In fact, part of the appeal of the Kardashian/Jenner clan is their frequent displays of high-fashion looks. Their fame comes from this fascination with their style.
The increasing demand for high-fashion looks has caused a surge in production costs. While some brands are willing to lower their quality to keep prices low and sales up, other brands refuse to do so.
Companies that make high-quality garments must raise their prices to offset the cost of production. This pushes more consumers to buy cheaper alternatives that are similar in style but not quality.
Consumers want the same accessories as their style icon
With the growing importance of social media, the influence of fashion icons has gone from the red carpet to your phone.
Celebrities have great influence over consumer trends. This is because people want to be like them and dress like them.
When celebrities wear an outfit or accessory, their fans want to get the look too. This increases sales for fashion brands, as people are eager to purchase the items they see celebrities wearing.
The problem with this is that not all people can afford high-end fashion items. By promoting cheaper alternatives, online sellers can also increase sales by satisfying this demand.
As more people seek out these cheaper alternatives, however, it begins to affect the market value of said items.
How to be a fashion icon
“Fashion icons” is a pretty broad term, but it most often refers to people (typically celebrities) who are known for their style as well as their work.
Many of them are hired as fashion ambassadors, which is basically when a brand pays them to wear their clothes or uses them in a campaign.
This is because many fashion icons are known for their style and taste, so wearing their clothing or using them in a campaign will boost sales.
However, not all icons wear clothing from brands they don’t believe in or don’t sponsor. Many actually choose to dress in less expensive clothing so that more people can enjoy and possess the pieces.
But what many do have in common is that they all tend to stick to certain colors, shapes, and textures when it comes to dressing. None of them go out of their way to dress in unexpected or outrageous ways.