Tweets, or tweets, are a form of short-form social media communication. They are limited to 140 characters, including spaces. This makes for a pretty short message!
Tweets can include links to other pages and websites, so you can communicate with your followers through direct messages and Twitter itself. You can also tweet via other platforms like Facebook or Instagram if you prefer the platform over Twitter.
As with any social media platform, it is important to manage your account well. This means keeping an account of how many characters you have used up and how many you have left.
For example, if you have a really short tweet that only uses 80 characters but you have spent all of your character space on the tweet before, then you cannot post another one until someone edits the length of the previous one.
Tweets with longer character counts get more engagement
In 2016, Twitter announced a new limit on tweets: You could only write 140 characters. However, you could include up to three related tweets or 60 character replies in a thread. This allowed for more content to be spread on the platform.
Since then, Twitter has changed its mind once again. The platform is now allowing up to 280 characters per tweet thanks to some new technology they’re using. However, they won’t be allowing multiple tweets or replies in a single post again.
Despite this, Twitter is sticking with the higher character count. According to a report from The Verge, a test run of the new limit showed that people spent less time reading and composing posts due to the longer character count. This led to more engagement on posts despite the same amount of “characters” in each post.
Nine characters is the optimal character count
While some Twitter users swore by the eight-character limit, it was never the right choice. It was too close to the max!
With the new six-character count, things got a little more complicated. Having just one character less allowed for more flexibility in character counting.
However, with the new five-character count, things are back to simplicity. The extra character just means one more letter or symbol, which doesn’t really change anything.
According to Twitter, the average length of a tweet is around twelve characters. With the new size of the platform, this is pretty accurate!
But for you social media strategists out there looking to get your point across in as few characters as possible while still being clear and concise: nine characters is the magic number.
While Twitter allows for very limited space to write, it also has a very limited character count. This count is for how many characters you have to convey your message.
Like the tweet above states, the character count in a tweet is only 140 characters. This includes spaces, so you actually have quite a few more characters to work with.
Unfortunately, this does not apply to the image attached to the tweet.
Tips for writing tweets with long character counts
While the character limit may seem small, it can be difficult to fit everything you want to say into such a tiny space. Thankfully, there are a few tips for making this easier!
Make sure you don’t over-explain anything you say. Keep your tweets short and sweet so that your message comes through clearly.
Don’t use emojis or @names unless they are extremely important to the message of your tweet. Both of these take up space and sometimes make it difficult to understand the point of the tweet.
Keep track of how many characters you use per tweet and try to keep that average consistent. If you have a tendency to go over 140 characters, try to keep all your tweets under that length.
Try keeping track of how many characters you have in a tweet by having a timer running while you write your tweet.
Use URL shorteners
While Twitter limits the number of characters you can put in a tweet, it does not limit the amount of media you can add.
Many people use this to add short videos, and that is great! However, as more and more people use Twitter, the amount of space to post a video increases.
This leads to people having to watch the video on their phone or computer, which is not very convenient. By using URL shorteners, you can still add videos to your tweets while keeping them a reasonable length.
By using a url shortener like bit.ly or goo.gl, you can make your tweet longer without having to spend too much character space doing so. It is also safe to use as only you have the link.
Break up sentences
Although this may seem counterintuitive, leaving short sentences alone in a tweet can make it look more threadbare. A longer, more comprehensive sentence will look more impressive than a bunch of short ones.
If you have to pack a lot of information into a tweet, try separating your sentences with a symbol or hashtag instead of leaving them all joined by a period.
This way, your message will be clearer and easier to read and understand. Plus, it will not take up as much space on the screen!
If you have to keep the sentence short, then just add some symbols or emojis to break it up visually. Your reader will appreciate the effort!
Try tweeting with no more than four sentences per tweet and no sentence longer than twenty-four words. That way, you’ll be able to fit in more information without having to cut anything important out.
We mentioned this in our last article on tweets, but it’s so important we’re going to mention it again.
Emojis are a fun way to spice up your tweets! If you are struggling to convey an emotion or meaning through your tweet, then try adding an emoji to help.
They are also a great way to add more characters to your tweet without having to type more words. Some emojis are longer than one character, which adds some play into how many characters you have for your tweet.
Last tip: try using an emoji that correlates with what you are tweeting about. It will add a little extra flair and may make people look at your tweet twice, which could bring more attention to your account.
Use capital letters
Capital letters are a great way to emphasize a word or phrase. They can add flair to your tweet, making it more interesting to read.
However, you have to be careful how you use them. If every word in a sentence is capitalized, it looks strange.